Each
“Dimana$U$ Prophecy” sub-project is based
on exploiting the Author’s intellectual property assets and addressed to separate
direct-financing (producing/investing) campaigns.
The
Business Plan of selected sub-project, presented either in PDF or electronic
form as a set of web-pages (*.mht) to be viewed offline, is available at your
request after signing the “LETTER OF INTENT” either with the Author or with a
business entity (or group of entities) that has been already enrolled into the
concrete sub-project producing scheme in a capacity of “Financial Participant(s)”. The “LETTER OF INTENT” to be signed between
you and “Financial Participant(s)” is to be obligatory “WITNESSED” by the
Author with his signature.
Each sub-project
Business Plan includes “Appendixes” as “DVD” that might be provided through a
post-mailing service, in particular (but not limited):
1) Appendix #1- Product and Services:
-a full-version of “Products” and
“Services” specifications, drawings, photos, video-teasers and video-trailers, storyboard
screen-shots visualizations (still images, animations, comics-like graphics),
audio/music/ soundtrack samples files, promotional web-pages structured brochures and articles)
2) Appendix #2- Month-by-Month Financials:
-
info-graphics, JPG/PNG-images and GIF-animations files together with
XLS-files illustrating of the company's
month-by-month expenses financing at the pre-production (pre-operating),
production and post-production stages.
Some selected
files recorded on DVD might be sent to you (one *.rar archive file) via email.
GENERAL BUSINESS PLAN ANNOTATIVE
PRESENTATION OVERVIEW
(Content Introduction)
1.
Cover Page
1.1. The
Author’s company (or representative company) logo and contact information (name,
address, telephone number, e-mail address, Skype, social media profiles and
web-sites links, etc.);
1.2. The
“Financial Participant” (business entity, organization, etc.) logo and contact
information (name, address, telephone number, e-mail address, Skype, web-site(s),
social media profiles links, etc.);
2.
Table of Contents
It provides a list of links to the
web-pages, been done in a manner so that if any changes are made to the content
of any web-page, it gets updated and synchronized as soon as viewed online.
Depending on the scope of concrete
sub-project and its specific features Table of Content may vary, in particular some
sections, as listed below, might be absent or added:
Executive Summary; Pre-operating
Source and Use of Funds
Company Description; Products
and Services
Marketing Plan; Operational Plan;
Revenue Forecast; Personnel Forecast
Income Statement; Statement
of Cash Flow;
Break-even Analysis; Best and Worst Case Analysis
Appendix 1 - Year 1 Monthly Breakdown;
Appendix 2 - Any Additional Support Information
3.
Executive Summary
3.1.
Detailing the marketing strategies that the Author and “Financial
Participant” bring to the most effective way of accomplishing the project;
3.2.
Detailing the audiovisual product(s) and services which might be
provided to the potential audience/customers either on the “free-of-charge” or “small
fee” basis during the whole period of process of developing and working-on the
project;
3.3.
Detailing the size of the relevant market that the company of “Financial
Participant” is uniquely suited to succeed, and the amount of additional investment
being sought;
3.4.
Clearly stating how much funds are to be invested in total and how it
will be paid back.
4.
Objectives
4.1.
Relevant market capture rate and financial profitability timelines
(including new product launch/release dates);
4.2.
IP-VALUATION (appraisal report) of the Author’s intellectual property
assets which are supposed to be turned into shareholding company’s intangible
assets and/or authorized capital paying;
4.3.
Providing license agreement which either have been already signed with
already-involved “Financial Participant” or be intended to be signed with a new
“Financial Participant”.
This section contains “CONFIDENTIAL
INFORMATION” and is supposed to be supplemented and completed by financial
consultants of a new “Financial Participant” company.
5.
Mission Statement
5.1.
Detailing the Author’s mission statements including his strengths and
detailing of start-up company goals, objectives and business-making strategy
(start-up company establishing in legal form of ownership).
6.
Keys to Success
6.1.
Detailing the information of the Authors’ “trade secrets”, “commercial
secrets” and “know-how” to be exploited and applied while developing the
project (such info is not available for public);
6.2.
Detailing the information of the Author’s concept, methods, technique
and theories together with the ideas behind them which have already been
annotatively published for the potential audience/customers’ acknowledgment.
7.
Investor Return and Exit Strategy
This section contains strictly
“CONFIDENTIAL” information that regards to guaranteeing and securing the
investments and specifying “Good leaver” and “Bad leaver” Exit Strategy
principles.
8.
Financial Overview
8.1.
FINANCIAL PROJECTIONS and the business summary overview of each “Financial Participant” company’s
shareholding (if applicable), together with detailing the specific information
in respect to product or service provided by such company and that is relevant
to the scope of the project;
8.2.
Providing the Financial Summary of the financial situation and financial
projections of the intellectual property assets targeted to be turned into the
intangible assets of the company of the “Financial Participant” or
newly-established company that will operate the project developing and
accomplishing processes;
8.3.
Providing “Revenue Forecast” and detailing the revenue that the company
will receive, and the direct costs (comprehensive graphs illustrate the amount
of revenue and gross margin each line item contributes);
8.4.
Providing of the “Income Statement” (profit-and-loss statement: cost of revenue,
operating expenses, depreciation, interest, taxes, and bottom-line earnings for
the first three years).
8.5.
Providing of the “Statement of Cash Flow” illustrating the company's
cash received and cash spent for a three-year period (categories: operating,
investing, and financing);
8.6.
Providing the operating activities report of the “Financial Participant”
company's business operations (investing activities, detailing the company's property, equipment,
transactions, financing activities accounting, company's paid-in capital and
debt):
a) Detailing the needs of additional
investing and initial investment
(multiple) requirements;
b) Detailing report of the value of the
company of each “Financial Participant” for the given-period (last two or three
years before the date of pre-production stage launching) and internal rate of
return for 3 different cases.
9.
Financial Participant(s) Company’s
Business Operating Summary and
perspectives of the formation of “Project Investors’ Alliance”
9.1.
Providing the Management Summary and the history of the company of each
“Financial Participant” and its owners including how they will use their
experience to implement successful business strategies aiming to effectively
achieve the goals of the project:
a) Detailing the needs of the formation of the
Project Investors’ Alliance (hereinafter “PIA”) by establishing a tax-exempt shareholding
company in a proper jurisdiction worldwide and appointing each “Financial Participant” as “1st
Board of Director”;
b) Detailing the aspects of the shareholding
company location (registration), structure and ownership (summation of the
principle owners and the company’s shareholding and the company’s authorized
capital formation);
c) Providing an honest assessment of a
shareholding company's strengths, weaknesses, opportunities, and threats
(explaining internal and external factors, and positive and negative forces
affecting such company);
d) Providing the information of milestones
that the company has set.
9.2.
Providing “Balance Sheet” that includes the “Financial Participant”
company's assets, liabilities, and shareholders' equity for a given
time-period;
9.3.
Providing the “Best and Worst Case” analyses illustrating what the PIA-
company’s financial statements might look like with an increase or decrease in
revenue;
9.4.
Providing the “Break-Even
Analysis” detailing two different break-even points (operating break-even
accounts for the PIA-company's revenue and expenses on the income statement,
investment cash flow break-even operating the inflows and outflows,
transferring money, except investments).
10. Pre-Operating Source and Use of Funds
10.1.
Detailing of the expenses (budget calculations/summaries of pre-production,
production, post-production costs, etc.),
(Budget
picture);
10.2. Author’s Intellectual Property Assets
Inventory Summary (“trade-secrets”, “know-how”, “trade-marks”, copyrights,
etc.);
10.3.
The cost of the Shareholding Company formation (project investor’s
alliance) and investment and debt needed to facilitate such company’s business
objectives (pre-operating expenses and funding occur before the company
receives revenue).
This section might be supplemented and
completed by financial consultants of “Financial Participant” company.
11. Products and Services
11.1. Providing list of products or services accompanied by annotative
presentation. All specifications, drawings, photos, image, screen-shots, videos
and other bulky items belong in Appendix
#1);
11.2. Detailing of the factors that give competitive advantages and commercial
value potentiality of each Product and Service;
(to be continued)
12. Market Needs and Solutions
This
section contains “CONFIDENTIAL INFORMATION” that concerns specific products and
services succeeding in the market and “next generation boom” marketing
solutions. Such information is to be reviewed, approved, and supposed to be
supplemented and completed by market analysts of a new “Financial Participant”
company.
13. 13. Potential Audience and Customers Market Analysis
13.1. General overview of the product/service market
relevant to the scope of the project and each “Financial Participant” company's
operations on a national and international levels;
13.2. Specification of the potential
audience/customers geographic regions and description of the recent spike in
the local market for products, services and software as a service or business
intelligence tools which are pertinent and relevant to the scope of the
project;
13.3. Detailing the information that concerns e-commerce
growth pertinent to the company or growth in particular market sectors (annual
sales figures, market trends, major competitors, projected future market size)
13.4. Detailing of the information on targeting
audience and the specific information on targeting audience together with providing
Demographics Summary of variety of data customized to its relevance to each
category of potential audience/customers (age, gender, sex, and median income,
school enrollment, education attainment, marital status, region of birth,
language spoken, employment status, occupation, industries occupying the
workforce, and class of worker, etc.);
13.5. Detailing the market segments
addressed to each category of the potential audience (“kids”, “teens”,
“adults”);
13.6. Detailing the businesses
identifying audience/customers living in Collaborators’ locations (a detailed
description of the type of people who live in such areas to be recognized as
potential audience/customers).
(to be continued)
14. Market Segmentation and
Marketing Strategy/Implementation
14.1. Summarizing
and describing of marketing initiatives, online and web operations strategies
aiming reaching the potential audience/customers (company's website,
third-party web-platform integration used to increase profits).
14.2. Specification
of marketing channels, methods of advertising, campaign strategies, and
strategic partnerships utilized.
14.3. Profiling
potential audience and customers on a business-to-consumer (B2C) and/or
business-to-business (B2B) basis (detailing demographics and psychographics for
B2C, the number and size of companies targeted for B2B).
15. Competitive Landscape
This section provides CONFIDENTIAL
INFORMATION in respect to researching the information on competitors.
16. Personnel
Forecast: Hiring the Staff/Employees and Enrolling Project Collaborators
and Freelancers
16.1. Providing the list of employees needed
to be officially hired;
16.2. Detailing of Collaborators and Freelancers enrolling principles and procedures;
16.3. Project developing and accomplishing
team-leadership;
16.4. Designating the needs and goals of each
Collaborator’s operating in his location (listed in a table).
16.5. Providing total headcount, average
salary per category and total pay per category.
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